Project
Online Manipal Website
Redesign of the main lead-gen website for an ed-tech company, Online Manipal, to improve its user journeys, improving brand presence and achieveing a contemporary look and feel that resonates with the audience.
Year
2022 - 2024
Duration
2 Years
Industry
Ed Tech
Awards & Accolades:
'You Made It Happen' Spot Award
Website Design
Goal: Simplifying how users discover and choose online degrees
Online Manipal, an entity that sells online degrees and certification courses from various well-known universites from Manipal group under the same platform, has been looking to expand in terms of offerings and is in the process of onboarding more universities.
Objective
The new website aims to:
Give the information about it's offerings to the users more clearly
Helping the users make better and informed descisions
Resolve technical and design challenges of the existing website
The first step was to identify the challenges in the existing websites by looking at various user journeys and data from online anlaytics tools. The new design aimed to address the problems and make the user journeys better in the website. The next few steps were to create a more recognizable identity for the brand, to design user interface that gives information more clearly and is easy to navigate and use. The user interface also aimed to give clearer and more optimized choices to the user like clear primary secondary and tertiary buttons.
Building the system behind the experience
To start off the project, the foundation had to be set in terms of:
Visual Language:
Defining guidelines for the logo usage, typography, colour systems and differnt visual graphic and imagery styles that were to be used across platforms.
Workflow:
A workflow had to be brought in place in which the design team, the content team, performance marketing team and the developement team would collaborate on different tasks like identifying challenges, inter-team and cross-team collaboration and handovers, managing timelines, A/B testing and deployment of features.
Design tokens and guidelines:
As multiple number of stakeholders needed to work on various parallel tasks, a unified library was brought in place which included different assets like style guides, asset library, design tokens and guideline documentation
Once the processes were set in place, the project was first built internally which included a complete design update and after that multiple other feature were tested and implemented phase-by-phase.
