Project
The Ultimate Pitch 7.0 - Be the Now!
Developed the theme and visual identity for a Reliance-led national elevator pitch contest, enabling B-school students to present ideas with structured mentorship and training.
Year
2021
Duration
10 Weeks
Branding
Virtual Event
Overview
The brief was to come up with a theme that encompasses the vision of Reliance as well the spirit of the contest. The term 'Be The Now!' signifies being in the present and seizing the moment. The tilted exclamation mark (!) used with the term acted as the anchor element for the entire visual identity both symbolically and visually. As a symbol the exlamation stood for an idea, power of an idea and the difference it can make. Visually the mark was used to derive various patterns and visual elements that tied the visual identity together as a whole.
The contest spans out for a duration for about 3-4 months divided into various stages: Launch, Campus Rounds, Semi-Finals and Grand Finale. A set of bright colours along with bold patterns were used segregate the entire contest into these phases giving each phase its unique look and feel.
Design & Execution
Since the event took place in a virtual platform, the deliverables were quite unique such as look and feel for the different virtual spaces where the events took place, walkthrough/entrance videos while logging in to the platform, videos for setting the theme and mood of different phases like Launch and Grand Finale. Along with it some regular deliverables like landing page, merchandise, emailers and different brochures were also required throughout the event.
